Mosquito Shield announced today that the company launched a pilot program in Rhode Island on Tuesday, May 8. This program represents Mosquito Shield’s second strategic expansion of 2012, and will serve as the foundation for a Rhode Island franchise zone that is being developed for future sale.

“Our pilot programs in Middlesex County, MA and Rhode Island will enable us to refine and validate our franchising model for implementation in 2013,” said David Briggs, Owner and CEO. “Rhode Island offers a different demographic profile and geography than the areas currently served by Mosquito Shield, and, as such, it’s an excellent testing environment for our marketing strategies.”  Continue reading »

New England’s proven leader in mosquito control, Mosquito Shield, was proud to be featured in a recent evening news story by Local NBC affiliate Channel 10 (WJAR Providence-New Bedford). The story highlights the options that are available to consumers, and touches on the increasing health risk associated with mosquito bites, as diseases like the West Nile Virus and Eastern equine encephalitis (“Triple E”) become more prevalent.

From TurnTo10.com:

“One female mosquito starts a cycle that can lead to hundreds of millions of other mosquitoes flying around and biting in just four weeks’ time.

Some mosquitoes carry eastern equine encephalitis, a rare but deadly virus that kills in half of all cases. Others carry West Nile virus, which is not often fatal, but more prevalent.

That’s why not getting bitten in the first place is the best bet to enjoying the summer. Aside from wearing repellant, sleeves and long pants, and avoiding outdoor activity and dawn and dusk when they usually feed, a number of companies and products can also do the trick.”

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Mosquito Shield announced today that it will launch a pilot program in Middlesex County, MA beginning Monday, April 30. This strategic expansion will be driven by highly targeted direct marketing to prospects in 14 cities and towns, leveraging the knowledge derived from customer analytics in 2011. Continue reading »

Mosquito Shield announced today that it has engaged the data-driven marketing firm, TWOBOLT, in a multi-year partnership to support the organization’s marketing strategy for 2012 and beyond.

By June 30, Mosquito Shield will launch pilot programs in two new territories, finalize its Franchise Disclosure Document (FDD), and begin to market franchise opportunities in the New England area. Continue reading »

Mosquito Shield announced today that it has launched a new online strategy for 2012, engaging customers and prospects through a new, streamlined e-commerce portal, and utilizing social media channels and targeted online advertising.

“When we examined the Google Analytics data for our site in 2011,” explains Director of Marketing, John Adalio, “we saw that we had a traffic jam occurring in our sales funnel.  More than 60% of all users who entered the shopping cart left the site without completing the sale.  This became one of the focus areas for our redesign of the site in 2012.”  Continue reading »